Categories
Feb 2020

Best PPC Practices to Save Ad Budget

Best PPC Practices to Save Ad Budget
Best PPC Practices to Save Ad Budget

While advertising, most of the businesses skip the basics of PPC (Pay Per Click) campaign while they are flagging off their first ad campaign. With the basic knowledge and key points of PPC management, you can achieve the best results and returns. It helps you in reducing the overall expenditure and improves the campaign to provide successful results. Well-created Google ad campaigns can help in huge savings on your total ad budget along with a great hike in quality organic traffic. You can opt for affordable PPC Services or if you do it on your own then here are the best lesser-known PPC practices that can help you in saving more.

Negative Keywords

Focusing on Negative Keywords is a prime part of the PPC campaign. Negative Keywords are the type of keywords that prevent your ad from being displayed. They signal Google not to show this ad to the people who are searching for that phrase. Instead of paying a hefty amount for clicks by the uninterested audience, you should smartly invest on more targeted terms. It is suggested you to include negative keywords that you think would not provide sales for your business.

Choose Keyword Smartly

Most of the PPC campaigns fail just because of selecting the wrong keywords. Many marketers unable to distinguish between broad match modifier and broad match keywords, and exact match and phrase match keywords. When you set broad match keywords, the ads could show even the users misspells the keywords. It is suggested to go for the phrase or broad match modifiers if you are seeing huge search volume within your industry.

Schedule Ads

Ads are meant to run for the intended audiences and these people live in different geographical locations. They will like to receive ads when they like them the most. So, you need to aware of the timings of different zones when your ads appear in front of the audience.  Scheduling ads help in displaying ads on certain days, or during business hours when there are more chances of seeing the ads by the audience.

Keeping Eye on Quality Score

Quality score is a mechanism of Google that measures the performance of your keywords on a scale of 1-10. This is the total estimations that tell the relevancy level of the ads, keywords, and landing page. Quality score in PPC usually leads to reduce the costing and provide better ad positions. It is an important parameter that generally overlooked by most advertisers.

Testing of Ad Campaigns

When you are ready to launch your PPC campaign, you should perform A/B testing to check the worthiness of the campaign. Create two different sets of ad copies and run them separately and then measure the performance of each campaign. The testing will help in providing a considerable cut in cost per click as well as cost per acquisition. Not only that, but these testing with multiple copies also allowed you to track the shortcomings and also the areas of improvement.

By considering these practices or opting for affordable PPC advertising services will give you the best results for your business.

Categories
Jan 2020

5 Tips to optimize your video on social media

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Making an interesting and creative video requires a lot of handwork and dedication. Many times it happens that you create a video with all your heart but it doesn’t perform well on social media. So this blog will help you in making your video a big hit.

Here are the top 5 tips which will help you to optimize your video and will give you brilliant results.

Your Video Hosting Platform should be accurate

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Always consider the best and accurate platform to host your video. Your choice should be good and perfect so that your video could reach more and more people. The reason behind choosing the apt platform is that you get more work opportunities, you get branding automatically, the reach will increase and you will get all the other benefits. Nowadays, YouTube is the most common platform for all the video creator. UC browser also offers you the platform to deliver your creative videos to people. Dailymotion & Vimeo are some other platforms you can try to reach people. All these platforms have their terms and condition if you accept those you can join any platform. 

Research Keyword for the video

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

The most important thing is to research keywords related to your video. The keywords are the key ingredient that will help you to do good SEO for your video. Visitors get help to reach to your video more frequently. If you don’t know how to do keyword research then you can watch some tutorials on YouTube or you can use Google software to find your keywords. You must be thinking about how it will work in your favor. It’s very easy to understand, whenever you search anything on a search engine, you type some keywords related to that content. Similarly, in your case, people will search for some keyword and if that keyword will match your mentioned keywords (that you have written during the uploading time) then your video will become more visible.

Try to optimize your video title

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Do you know what people see in your video at the very first look? It’s the title of your video by which people judge your video. If your title is really attractive and engaging then there is more possibility that viewers will watch your video. If your title is not strong enough to engage the audience then no one will watch your video. Getting more unique views are more important than just uploading a video on the platform.

An informative description of the video

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Every platform gives you a separate box to write a description related to your video. The role of that description box is really important. It gives viewers a glimpse of what you have made in the video, it speaks before than your video. So it is really important that you brief about your video correctly. With a description, you can add some tags. It will not only give volume to your text but also improve the quality of content.

Engaging Thumbnail is a big deal

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Creating a good and attractive thumbnail is equally in making a complete video. It is essential to craft the thumbnails related to your video. Thumbnail should not mislead and misguide the view. Many times it happens that view finds something else than what viewers see in the thumbnail. Thumbnail should be clean, clear, beautiful and engaging. It should speak about your video.

Well, these pointers are going to help you to reach more people and it will automatically do video marketing through SMO. If you will of these listed factors, you will help your video to optimize on social media. Next time, do not only make a video but also try to create a viral video.

Categories
Dec 2019

An Introduction to Video Marketing and Benefits in SEO

An Introduction to Video Marketing and Benefits in SEO
An Introduction to Video Marketing and Benefits in SEO

“It’s a game of ranking on search engine pages”

One day my friend was sad and shared his problem with me. He said, I am creating so many videos since past several years but none of it is ranking on Google. Many creators like him must be facing a similar problem. As being a part of the marketing industry, it was my duty to inform and guide him for his problem. Today in this blog, you all will get to know the solutions to rank your videos on Google.

You must have researched before regarding this problem on Google or YouTube. For sure, the outcome of your research would have been the same every time. Those tutorials might have suggested you, the study the working of Google algorithm, decode Google algorithm, ranking a video with paid software, and so on. But trust me, none of those ideas would have worked in your favour.

The one successful idea to rank your video on Google is SEO. You must be surprised to hear this term, but actually, you don’t have to. If we talk about its full form, then SEO stands for Search Engine Optimization. The idea behind working on video SEO is to reach more and more audience. We know, how much it takes to create one video and still if your work is not getting any recognition and reach, then it is a big issue. Let’s understand the concept of Video SEO Optimization.

Video SEO Optimization – The concept

The process of SEO works when someone searches your video with some set of appropriate keywords. The result is visible when your video comes on the top of search engine pages. Since the last few years, Video SEO has become a popular and favourite tool among marketers. Video SEO is slightly different from regular SEO. Nowadays, the concept of creating video has become very much popular among people. The audience loves watching a video, which has unique ideas and creativity in it. As technology is working well in our country, the process of creating and shooting video has become an easy process thought smartphones. If you are not a professional then also you have a strong and useful tool in your hands all the time.

Marketing has been a wide concept. There are several tools and techniques through which a name becomes a brand. Marketing also helps in creating the image of a brand in the eyes of the audience. It helps to achieve goals by targeting the appropriate audience. Whether it is SEO tactics or any other process to do marketing. The main king of all the tools and techniques is content. If you have strong content and most importantly, a unique idea to create content, then only you can achieve your goals.

If we talk about statistic, then you will be surprised to know that marketing professionals are using 87% videos, as their marketing tool. Also, 53% of customer get engage after watching a branding video of their favourite company. Not only this, 54% of consumers want to see videos, from the brand they like and support. And as we are rapidly growing, the percentage of internet users are liking to watch the videos rather than reading content online.

SEO will help you to reach the masses. If your content is strong then no one can leave your behind. You will rule the world one day. The only thing is that you should know how to use the SEO Optimization technique wisely. As we are living in a world of new media. The reach has become fast and easy. On a single click, you are buying things, communicating, and doing whatever you want. Everything you can get from the world of the internet. So, overall now you have a clear idea about the working of SEO and its need.