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Jan 2020

5 Tips to optimize your video on social media

Making an interesting and creative video requires a lot of handwork and dedication. Many times it happens that you create a video with all your heart but it doesn’t perform well on social media. So this blog will help you in making your video a big hit.

Here are the top 5 tips which will help you to optimize your video and will give you brilliant results.

Your Video Hosting Platform should be accurate

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Always consider the best and accurate platform to host your video. Your choice should be good and perfect so that your video could reach more and more people. The reason behind choosing the apt platform is that you get more work opportunities, you get branding automatically, the reach will increase and you will get all the other benefits. Nowadays, YouTube is the most common platform for all the video creator. UC browser also offers you the platform to deliver your creative videos to people. Dailymotion & Vimeo are some other platforms you can try to reach people. All these platforms have their terms and condition if you accept those you can join any platform. 

Research Keyword for the video

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

The most important thing is to research keywords related to your video. The keywords are the key ingredient that will help you to do good SEO for your video. Visitors get help to reach to your video more frequently. If you don’t know how to do keyword research then you can watch some tutorials on YouTube or you can use Google software to find your keywords. You must be thinking about how it will work in your favor. It’s very easy to understand, whenever you search anything on a search engine, you type some keywords related to that content. Similarly, in your case, people will search for some keyword and if that keyword will match your mentioned keywords (that you have written during the uploading time) then your video will become more visible.

Try to optimize your video title

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Do you know what people see in your video at the very first look? It’s the title of your video by which people judge your video. If your title is really attractive and engaging then there is more possibility that viewers will watch your video. If your title is not strong enough to engage the audience then no one will watch your video. Getting more unique views are more important than just uploading a video on the platform.

An informative description of the video

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Every platform gives you a separate box to write a description related to your video. The role of that description box is really important. It gives viewers a glimpse of what you have made in the video, it speaks before than your video. So it is really important that you brief about your video correctly. With a description, you can add some tags. It will not only give volume to your text but also improve the quality of content.

Engaging Thumbnail is a big deal

5 Tips to optimize your video on social media
5 Tips to optimize your video on social media

Creating a good and attractive thumbnail is equally in making a complete video. It is essential to craft the thumbnails related to your video. Thumbnail should not mislead and misguide the view. Many times it happens that view finds something else than what viewers see in the thumbnail. Thumbnail should be clean, clear, beautiful and engaging. It should speak about your video.

Well, these pointers are going to help you to reach more people and it will automatically do video marketing through SMO. If you will of these listed factors, you will help your video to optimize on social media. Next time, do not only make a video but also try to create a viral video.

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