“It’s a game of ranking on search engine pages”
One day my friend was sad and shared his problem with me. He said, I am creating so many videos since past several years but none of it is ranking on Google. Many creators like him must be facing a similar problem. As being a part of the marketing industry, it was my duty to inform and guide him for his problem. Today in this blog, you all will get to know the solutions to rank your videos on Google.
You must have researched before regarding this problem on Google or YouTube. For sure, the outcome of your research would have been the same every time. Those tutorials might have suggested you, the study the working of Google algorithm, decode Google algorithm, ranking a video with paid software, and so on. But trust me, none of those ideas would have worked in your favour.
The one successful idea to rank your video on Google is SEO. You must be surprised to hear this term, but actually, you don’t have to. If we talk about its full form, then SEO stands for Search Engine Optimization. The idea behind working on video SEO is to reach more and more audience. We know, how much it takes to create one video and still if your work is not getting any recognition and reach, then it is a big issue. Let’s understand the concept of Video SEO Optimization.
Video SEO Optimization – The concept
The process of SEO works when someone searches your video with some set of appropriate keywords. The result is visible when your video comes on the top of search engine pages. Since the last few years, Video SEO has become a popular and favourite tool among marketers. Video SEO is slightly different from regular SEO. Nowadays, the concept of creating video has become very much popular among people. The audience loves watching a video, which has unique ideas and creativity in it. As technology is working well in our country, the process of creating and shooting video has become an easy process thought smartphones. If you are not a professional then also you have a strong and useful tool in your hands all the time.
Marketing has been a wide concept. There are several tools and techniques through which a name becomes a brand. Marketing also helps in creating the image of a brand in the eyes of the audience. It helps to achieve goals by targeting the appropriate audience. Whether it is SEO tactics or any other process to do marketing. The main king of all the tools and techniques is content. If you have strong content and most importantly, a unique idea to create content, then only you can achieve your goals.
If we talk about statistic, then you will be surprised to know that marketing professionals are using 87% videos, as their marketing tool. Also, 53% of customer get engage after watching a branding video of their favourite company. Not only this, 54% of consumers want to see videos, from the brand they like and support. And as we are rapidly growing, the percentage of internet users are liking to watch the videos rather than reading content online.
SEO will help you to reach the masses. If your content is strong then no one can leave your behind. You will rule the world one day. The only thing is that you should know how to use the SEO Optimization technique wisely. As we are living in a world of new media. The reach has become fast and easy. On a single click, you are buying things, communicating, and doing whatever you want. Everything you can get from the world of the internet. So, overall now you have a clear idea about the working of SEO and its need.